Proceeding of the 2nd International Conference on Management and Small Medium Enterprise (ICMSME-2024) | Proceeding of International E-Conference On Management & Small Medium Enterprise

Proceeding of The 2nd International Conference On Management & Small Medium Enterprise (ICMSME) 2024

"Leveraging Artificial Intelligence In Enhancing Streamlining The Intra-And-Entrepreneurship Ecosystem"

Hosted by the Postgraduate school of Ibn Khaldun Bogor University. Co-Hosted: Padjajaran University, Pakuan University, Widyatama University, Galuh University, Indonesia Banking School, IAI Tazkia, Krisnadwipayana University, Brawijaya University.

Published: 2024-12-29

Articles

Analysis of Unfair Business Competition Cases and Selling Losses (Case Study of PT Conch South Kalimantan Cement)

Evin Sofianti, Siti Nuraini, Intan Syahril, Herdyana Rifandi

1-15
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Analysis of Generation Z's Role in Community-Based Waqf Programmes

Nuradi Nuradi, Husnul Khatimah

16-26
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Artificial Intelligence: Micro Small and Medium Enterprises Shortcut Going Next Level

Fitriyani Fitriyani

27-42
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The Development and Impact of Financial Technology (Fintech) On Financial Inclusion in Rural Communities in Indonesia: A Literature Stud

Lutfi Padhil

43-53
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Generation Z's Behavior Towards Green Product Purchases on Instagram

Melly Indrawaty, Nursamawi Nursamawi, Popy Novita Pasaribu

54-66
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Effective Strategies for Strengthening Employee Loyalty

Yuni Lestari, Popy Novita Pasaribu, Hafiz Kamil, Muhammad Najib Zain, Taufiq Rijal, Novi Nurhidayat

67-80
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The Impact of Data Analytics on Financial Asset Management Efficiency and Financial Prediction Accuracy in Strategic Decision Making in the Digital Era

Muhammad Yuda Dana Kesuma

81-86
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The Effect of Entrepreneurship Proposals on Motivation for Student Entrepreneurial Practices Through Project-Based Learning (Study at KPI STIBA Ar Raayah)

Husnul Khatimah, Nuradi Nuradi, Gina Zulfa, Maria Auria Fraga, Naeli Sa’adah

87-99
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Artifical Intelligence and Digitalization for Better Human Resource Management- A Systematic Literature Review Artificial Intelligent and Otomation Application

Sudi Yati, Ari Maria, Irfan Mustofa, Stanley Baried Barikl, Popy Novita Pasaribu

100-118
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The Impact of Social Media Marketing on Purchasing Decision of Local Cosmetics A Study on Female Students of UIKA Bogor

Ridiarsih Ridiarsih, Lies Trisna Susanti, Popy Novita Pasaribu

119-134
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Enhancing Female Entrepreneurs' Performance through Social Capital, Innovation Capability, and Competitive Advantage in Deli Serdang Regency

Ramadani Ramadani, Ritha F Dalimunthe, Amlys Syahputra Silalahi

135-148
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Examining Consumer Motivation and Behavior in Supporting Frozen Food Businesses During Market Shifts or Crises Mengkaji Motivasi dan Perilaku Konsumen dalam Mendukung Bisnis Makanan Beku Selama Perubahan Pasar atau Krisis

Popy Novita Pasaribu, Fauziah Ibrahim, Hirasawa Hirasawa, Lusita Lusita

149-161
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