Effective Strategies for Strengthening Employee Loyalty

Abstract

The main issue faced by companies is low employee loyalty, which is evidenced by high turnover rates, lack of participation, and low integrity. The causes include poor management, unsupportive work environments, and ineffective leadership styles. This study uses a Systematic Literature Review (SLR) approach to analyze strategies for improving employee loyalty. The process involves three stages: planning, implementation, and reporting. The researcher selected 100 relevant articles from Google Scholar (2019-2024) and evaluated them based on specific criteria. The results were used to provide recommendations for effective strategies to enhance employee loyalty. The findings of this study indicate that to improve employee loyalty, companies should focus on motivation, effective communication, recognition, and good internal relationship management. Effective leadership, organizational commitment, and a work environment that supports career development are also crucial in fostering engagement. Providing growth opportunities and recognizing employee contributions can enhance loyalty and performance, which ultimately contributes to the overall success of the company.