The Effect Of Promotion And Price Toward Interest To Buy Griya Selaras House   (Case Study Conducted At Pt Kesuma Agung Selaras)

Eka Widia; Ecin Kuraesin; Hartanti Nugrahaningsih

Eka Widia Universitas Ibn Khaldun Bogor
Ecin Kuraesin Universitas Ibn Khaldun Bogor
Hartanti Nugrahaningsih Universitas Ibn Khaldun Bogor

Keywords: Promotion, Price and Interest to Buy

Abstract

This study aims to determine the Effect of Promotion and Price toward Interest to buy in Griya Selaras house at PT Kesuma Agung Selaras. This research used associative methode. The data analysis technique used is the correlation analysis technique and hypothesis testing with the t-test and F-test. The number of samples taken was 60 people with random sampling technique. Based on the results of the study, it showed that promotions and prices had an effect on the intention to buy a congenial house at PT Kesuma Agung Selaras, either partially or simultaneously.