Social Media Influence of Instagram and Youtube to The Interest of Intercity Bus Passengers

Abstract

Social networks act as marketing communication platforms and can facilitate social interactions in the digital era as is happening today. One of them is the use and utilization of Instagram and Youtube social networks. Bus companies are also trying to adapt to the digital age of today. One of them is how companies communicate with consumers. This type of research is field research, The research was performed using two data sources related to the subject of the issue under discussion, which is a primary data source and a secondary data source, in the form of interviews and existing data. Consumer mindset that has changed over time that may be caused by the emergence of social media. Social media content that actually contains elements such as facilities, primary services presented by employees, the quality of the vehicle can affect the mindset of potential passengers and consumers. In operation, companies that use social media can be helped by the presence of some who are also active using social media such as youtuber and bus fans communities that can indirectly increase the reputation of companies in existing markets who can make new consumers.