Application Of Inbound Marketing In Digital Marketing Companies

Abstract

One method for getting the best outcomes from marketing efforts is inbound marketing. The goal of inbound marketing is to draw potential customers in by providing them with material that promotes engagement and solutions that meet their needs. This study aims to identify Inbound Marketing implementation in digital marketing firms, along with challenges and solutions. The literature study research method, which is part of qualitative research, was employed in this study. The investigation's findings are: Several issues arise when inbound marketing is applied, including email marketing, SEO, and other strategies. Blast Email, SEM, and other initiatives are used to try and get around problems that do arise