The Effect Of Price And Distribution Channels On Thread Sales Volume At Pt. Amann Indonesia In Bogor

Abstract

The textile and apparel industry is one of the backbones of the manufacturing industry and is the focus of a national era that continues to offer opportunities for development. In facing competition, marketing has an important role in supporting business progress and increasing sales volume. The purpose of this study was to determine the effect of price and distribution channels on sales volume at PT Amann Indonesia using a quantitative approach. The data used in this study are secondary data, namely financial data per month of PT Amann Indonesia in 2020-2022. The analysis methods used in this study are classical assumption test, multiple linear regression analysis, multiple correlation analysis, coefficient of determination, partial t and simultaneous f hypothesis testing. Based on the results of this study, it shows that the level of correlation between varables is 77%, which means that there is strong correlation. Further partially price has a significant effect on sales volume or t count > t table of 6.519 > 1.694, but partially distribution channels have no effect on sales volume or t count < t table of 1.513 < 1.694 due to a lack of vendors transportation and human resources in the warehouse. Similarly or together price and distribution channels have a significant effect on sales volume. This shows that companies must consider pricing strategies and distribution channels well because it will have an impact on the level of sales volume.