The Effect Of Price And Product Quality On Purchasing Decisions Of  Toy Products At The Brid Store Toy Store In Bogor

Ildayati Ildayati; Ecin Kuraesin; Hartanti Nugrahaningsih

Ildayati Ildayati Universitas Ibn Khaldun Bogor
Ecin Kuraesin Universitas Ibn Khaldun Bogor
Hartanti Nugrahaningsih Universitas Ibn Khaldun

Keywords: Price, Product Quality, Purchase Decisions

Abstract

The purpose of this study is to find out and analyze whether price and product quality have a significant effect on consumer purchasing decisions at the Brid Store toy store. The population used in this study are all consumers who have shopped at the Brid Store toy store.The sampling technique uses the Slovin formula.Data analysis techniques in this study using quantitative. The research variables are price and
product quality. The research was conducted at the Brid Store toy store located in Kalisuren Bogor Regency. The results of this study indicate that there is an effect to price and product quality on purchasing decisions at the Brid Store toy store. The magnitude of the influence of price and product quality is 75.3% which influences purchasing decisions at the Brid Store Bogor toy store.