The Influence Of Lifestyle And Social Influence On Purchasing Decisions For Cargloss Retro Helmets

Abstract

This study aims to determine the influence of lifestyle and social influence on purchasing decisions of retro cargloss helmets among cargloss retro helmet users in the Sirnagalih area, Bogor Regency. The type of research used is quantitative. The population in this study were consumers using retro cargloss helmets in the Sirnagalih area, Bogor Regency. The analysis used quantitative techniques with a total sample of 100 respondents. The instrument used in this study was a questionnaire. The results of the research instrument test used multiple regression analysis tests, t tests and f tests, which showed that lifestyle and social influence had a significant effect on purchasing decisions with the results of multiple regression analysis of Y = 4.679 + 0.236 X1 + 0.259 X2. The results of the lifestyle t test were obtained as large as t count 7.255 > t table 1.98 which means that Ho1 is rejected and Ha1 is accepted, where there is an influence between lifestyle and purchasing decisions. While the social influence t test is t count 6.818 > t table 1.98 which means Ho2 is rejected and Ha2 is accepted, where there is influence between social influence on purchasing decisions. And the results of the f test are obtained for f count 167.477 > f table 3.09 meaning that Ho3 is rejected and Ha3 is accepted, where there is a simultaneous influence on purchasing decisions. Based on the results of these data, it can be concluded that lifestyle and social influence influence the purchasing decision of retro cargloss helmets for retro cargloss helmet users in the Sirnagalih area, Bogor Regency.