Strategy Product Development And Consignment Sales In Increasing Sales Using Swot Analysis

Abstract

This study aims to determine product development strategies, implementation of consignment sales and SWOT analysis methods in increasing sales. This research uses qualitative methods using SWOT analysis methods, data collection techniques in this study are observation, interviews, and documentation. The results of this study were obtained related to the dimensions of quality based on product development strategies, there are stages in the implementation of consignment sales, namely the product offering stage, agreement, product delivery, product returns and sales transactions, there is an IE SWOT analysis, namely internal factors and external factors in increasing sales. Based on the research results, it can be concluded that the product development strategy is to improve product quality, maintain taste quality, maintain good relations with cooperation partners, modify packaging design, take care of PIRT and halal certificates, and maximize promotion on social media. Cooperating with large-scale commissioners, selecting prospective commissioners so that the consignment sales process runs effectively, adding salespeople, carrying out intensive billing, and following up with commissioners. IFAS SWOT analysis of 1.01 and EFAS of 0.72, in a position between the axes of the Opportunity and Strength matrix, namely Quadrant I.