The Influence of Social Media on Sharia Financial Literation

Abstract

According to 2024 data, there are 191 million social media users in Indonesia or 73.7% of the total population and 167 million of them are active users or 64.3% of the population. From these data, the activities that are often carried out are diverse, namely sharing photos or videos (80%), communication (79%), news/information (73%), entertainment (68%) and online shopping (61%). This study aims to analyze the relationship between social media and Islamic financial literacy and inclusion. By knowing this relationship, it is hoped that it can help stakeholders, namely the government and the private sector, to be able to make the right policies to improve Islamic financial literacy and inclusion in Indonesia. This study uses a qualitative approach with a systematic literature review method which will select 20 articles from previous relevant studies and then analyze descriptively how strong the relationship is between social media and Islamic financial literacy and inclusion and also find what factors in social media can accelerate the increase in Islamic financial literacy and inclusion. The results of this study found that there is a strong relationship between social media and Islamic financial literacy and inclusion. Among the factors that can accelerate the increase in literacy and inclusion of sharia finance through social media is video content, short in duration and related to everyday life.

Key Words : Sharia, Financial, Literation,Social, Media