Proceeding of International E-Conference On Management & Small Medium Enterprise

Analysis of Formal and Informal Sector in Indonesia During the Covid-19 Pandemic

Boy Iskandar Pasaribu, Bomer Pasaribu, Susy Evita Pasaribu, Popy Novita Pasaribu — Mon, 20 Feb 2023 00:00:00 +0000

Indonesia’s informal sector, which before the covid-19 pandemic was already large, became bigger with the community's economy being devastated after the covid-19 pandemic. The objective of this research was to analyse the employment of formal and informal sector during the covid-19 pandemic. The methodology of the research using quantitative analysis using descriptive. Secondary data was used from National Employment Statistic (Sakernas) from year 2018 – 2022. The analysis were investigating the formal sector and informal sector workforce figures and the growth after covid-19 pandemic, examining the formal sector based on gender assessing the growth of informal sector for non-agriculture sector. The results of descriptive analysis found that the informal sector in urban and rural areas has experienced a surge in increase compared to before the pandemic. Informal sector entrepreneurs who do business with the help of temporary or unpaid workers have decreased. The formal sector based on gender shows a decrease in the number of female workers compared to before the pandemic which indicates that female workers were more vulnerable to being laid off during a crisis. The highest proportion of non-agricultural informal sector workers was at the elementary school level. Based on urban and rural residences for the non-agricultural informal sector, urban informal sectors experienced a higher increase before and after the pandemic compared to rural areas. Based on age group, the 15 to 19-year-old group experienced the highest growth on the non-agricultural informal sector

The Influence of Price, Product Quality, and Promotion on Purchase Decisions in E-Commerce Shopee With Trust as a Moderating Variable

Nurul Roudhotul Jannah, Atwal Arifin — Sat, 04 Feb 2023 00:00:00 +0000

A consumer must make a final decision on the purchase of a good or service after giving various factors some thought. One of them is the fact that customers may be influenced by a number of things when making a purchase from an online retailer The objective of this study was to ascertain, among students at the Faculty of Economics and Business, University of Muhammadiyah Surakarta, the influence of price, product quality, and promotion on purchasing decisions at an online store with trust as a moderating variable. A lot of statistics are needed for the quantitative research methodology, which includes data collecting, data analysis, and result presentation. The internal population was made up of pupils from Muhammadiyah University in Surakarta's Faculty of Economics and Business. With up to 98 respondents, convenience sampling was the sample strategy utilized. A questionnaire is utilized as the data collection tool. The SPSS version 25 program was used to process the instrument tests, classical assumption tests, multiple linear regression analysis tests, t (partial) tests, F tests, coefficients of determination, and MRA tests The t-test results demonstrate that pricing influences purchases in a favorable and significant way. The marketing has a good and considerable impact on purchasing decisions. Product quality has a strong and positive influence on purchasing decisions. According to the findings of the MRA test, trust cannot offset the influences of price, product quality, and advertising on consumers' decisions to buy. Only price, product quality, and promotion are used in this study as independent variables, and trust is included as a moderating variable. Only students from Muhammadiyah University's Faculty of Economics and Business in Surakarta made up the study's population. The results of this study can help e-commerce businesses deliver better customer service and inform readers about how pricing, product quality, and promotions affect buying choices, with trust serving as a moderating factor.

Analysis of E-Business Utilization In BU Sami Chips SMEs

Otto Kozmin Palaka, Lusy Lusy — Mon, 20 Feb 2023 10:18:53 +0000

E-business is very influential in supporting entrepreneurship. Especially in carrying out business processes that are far more efficient and flexible so that they are easily accessible to various consumer segments whenever and wherever they are. The purpose of this article is to find out how to develop Busami Chips Small and Medium Enterprises (SMEs), one of the SMEs in the Prigen area, East Java which has been established since 2019. This research uses a qualitative approach. Based on the results of observations and interviews conducted with SMEs, the constraints faced were product marketing which was still very limited to direct marketing. This research aims to increase the understanding and skills of Busami Chips SMEs regarding marketing techniques with a touch of technology such as social media (Instagram and Tik-tok) and through the use of marketplace (Shopee) to help SMEs in marketing their product. The transformation of business into e-business gives SMEs a better understanding of consumer behaviour and preferences. This allows SMEs to reach more specific customers and market segments and to expand their market share. The results of this study show the effort of Busami Chips SMEs in increasing their business through the transformation of direct marketing techniques to e-business by utilizing social media and markerplaces.

The Influence of Green Human Resources Management on Green Performance

Putri Humairoh, Ancella Anitawati Hermawan — Mon, 20 Feb 2023 10:20:58 +0000

Penerapan manajemen sumber daya manusia hijau merupakan aspek penting dalam meningkatkan kinerja hijau perusahaan, namun masih sedikit penelitian yang menganalisis peran tuas kontrol dalam mempengaruhi hubungan antara manajemen sumber daya manusia hijau dan kinerja hijau. Penelitian ini bertujuan untuk menganalisis pengaruh manajemen sumber daya manusia hijau berdasarkan teori Abilities, Motivation, Opportunity (AMO) terhadap kinerja perusahaan hijau, dengan menggunakan variabel moderating yaitu penerapan tuas kontrol. Metode survei dengan data primer digunakan dalam penelitian ini dan dianalisis dengan Structural Equation Model (SEM). Ukuran sampel akhir adalah 111 responden dari karyawan yang mewakili perusahaan di Provinsi DKI Jakarta, Banten, Jawa Barat, Jawa Timur dan Yogyakarta. Hasil penelitian menunjukkan bahwa manajemen sumber daya manusia hijau berpengaruh positif dan signifikan terhadap kinerja hijau perusahaan, namun tidak ada pengaruh moderating terhadap peran tuas kontrol dalam meningkatkan hubungan antara manajemen sumber daya manusia hijau dan kinerja hijau. Selain itu, analisis tambahan menunjukkan bahwa tidak ada pengaruh masing-masing sistem kontrol dari tuas kontrol terhadap hubungan antara GHRM dan GP. Berdasarkan hasil penelitian disimpulkan bahwa implementasi GHRM yang lebih baik akan menghasilkan kinerja hijau perusahaan yang lebih tinggi, namun penerapan tuas kontrol tidak mempengaruhi hubungan antara manajemen sumber daya manusia hijau dan kinerja perusahaan hijau. Keterbatasan penelitian ini adalah sampel yang digunakan masih terbatas, metode yang digunakan masih terbatas pada 1 metode, dan dapat ditingkatkan dengan menggunakan variabel lain yang dapat mempengaruhi kinerja hijau perusahaan. Kebaruan penelitian ini adalah penggunaan tuas kontrol sebagai variabel untuk mengetahui pengaruh antara hubungan antara GHRM dan GP dimana penelitian masih jarang di Indonesia, serta metode pengukuran yang digunakan menggunakan data kuesioner dengan analisis PLS-SEM.

How do The Macroeconomics Variables Influence the Net Asset Value (NAV) Growth of Sharia Mutual Funds in Indonesia?

Dina Diana — Mon, 20 Feb 2023 10:22:03 +0000

The macroeconomic indicators play an essential role in expanding the Islamic capital market sector in Indonesia, particularly Islamic mutual funds, furthermore monetary stability in the domestic economy will affect the increase in people who invest their funds in Islamic mutual funds instruments. Net asset value (NAV) is one of the indicators used in measuring the performance of a mutual fund, based on data on the net asset value of Sharia mutual funds in Indonesia in the last two years, it has decreased until the new normal era. This research aims to determine how macroeconomic indicators affect the net asset value of Sharia mutual funds partially and simultaneously in Indonesia from January 2017 to October 2022. Monthly data over the 2017-2022 period were analyzed using the Linear Ordinary Least Squares (OLS) regression method, with inflation, BI Rate 7 days repo, money supply, exchange rate, and index of ISSI (Indonesia Sharia Stock Index) as independent variables, and net asset value of Sharia mutual funds as the dependent variable. According to the study's findings, this research shows that partially, money supply, exchange rate, and index of ISSI significantly influence the net asset value of Islamic mutual funds in Indonesia, on the other hand, the inflation and BI rate had an insignificant effect on the net asset value of Islamic mutual funds. Simultaneously, all exogenous variables affect the net asset value of Islamic Mutual Funds in Indonesia.

Gender Diversity and Firm Performance

Ayu Dwi Utami — Thu, 06 Apr 2023 00:00:00 +0000

In recent years, there has been a lot of interest in the topic of gender diversity on board of directors. This is mostly caused by the fact that there are more women on firm boards of directors every year. Mixed results were found based on some literature from previous research. While some research suggests a beneficial association between gender diversity on boards of directors and firm performance, some even show that there is no clear relationship between the two. The purpose of this study is to investigate how gender diversity on boards of directors effects Indonesian firm performance. The samples came from issuers outside of the financial industry that were still included in the Kompas 100 index between 2013 and 2019. The results of this study's analysis using the robust linear regression method show a strong positive impact between the firm performance and the gender diversity of the board of directors.

Exploring Moderating Effect of Religious Leaders Endorsement (RLE) in Islamic Theory of Consumer Behavior (ITCB) for Electric Vehicles Purchase Intention (EVPI) in Indonesia

Hendriansyah Hendriansyah — Thu, 06 Apr 2023 00:00:00 +0000

This conceptual paper aims to expand ITCB by adding Religious Leader Endorsement (RLE) variable in the model and to apply this model to environmental concern which goes to EVPI in Indonesia. The literature review is predominantly of studies on previous research in green products purchase intention through theory of Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), Theory Reasoned Action (TRA) and small research via religious approach. The proposed research by adding RLE variable will test targeting Indonesian moslem, sampling from certain Top provinces in Indonesia. The causal relationships of the research framework were measured using structural equation modelling. It is found that interest in the field is growing, with a greater variety of topics and methods appearing year on year. However, the authors also identify some issues of concern for the field if it wishes to sustain this growth. First, current ITCB evolution was so slow that not much research was conducted, meanwhile there is so much literature that suggests Religious Leaders Endorsement (RLE) has significant influence on consumer behavior. The theoretical framework provides a new variable of RLE on how moslem customers evaluate electric vehicles and the factors underlying their attitudes and behaviours toward such products in an Islamic and emerging market. Further research related to Religious Organization (RO) should also be tested to complete this framework.

Analysis of Muslim Consumer Behavior In Using Paylater from an Islamic Perspective

Ai Kokoy Koyyimah, Qurroh Ayuniyyah, Irfan Syauqi Beik — Thu, 13 Apr 2023 00:00:00 +0000

Financial technology (fintech) has increasingly provided convenience for the community in their economic activities for the last years. One of the fintech that is commonly used is paylater. However, because of the various conveniences that exist, many paylater users behave consumptive or hedonic, so that the behavior of Muslim consumers in using paylater, so it is important to discuss how muslim consumer behavior in using paylater from an Islamic perspective. The purpose of this study is to explains the Islamic economic view of paylater, how Muslim consumers should behave in using paylater and explains alternative solutions to sharia paylater. This research is a literature study. The data collection technique is carried out by the documentation method. The study suggests that in the view of the Islam, paylater contains elements of usury and gharar. Muslim consumers in carrying out consumption activities must know the limits of the Shari'a such as the principles of consumption in Islam, such as principles of tauhid, the principles of science, the principles of simplicity as well as social and environmental principles. It is better to avoid using paylater because in paylater services there are still things that are forbidden by the Shari'a such as usury and gharar. However, if you are pressed for money and can only use a paylater, use a sharia paylater, including Ammana and Kresya. This research is limited to discuss paylater system in gojek and shopee application only which are the two most popular and widely used by users in Indonesia. While other researches are limited to the discussion about consumer behavior, this study also provide information the alternative solutions for Sharia paylater.

Social Media Marketing During and After the Covid 19 Pandemic: McDonald on Instagram Case

Haura Kemora, Popy Novita Pasaribu — Thu, 13 Apr 2023 00:00:00 +0000

COVID 19 pandemic causes decline on the performance of businesses including Indonesia’s food and beverage (F&B) sector. Culinary as part of F&B needs to find out the strong points of the social media marketing strategy and identify the lacks in it. This study aimed to gain deeper understanding on the difference of social media marketing actions implemented by restaurant business before, in the beginning and the second year of pandemic. The research conducted an empirical analysis of social media marketing actions (SMMA) with descriptive analysis. The study’s unit analysis was Mcdonald’s Indonesia marketing activities in Instagram. It was a longitudinal research, May 2019 (before pandemic), May 2020 (In the beginning of pandemic), and May 2021 (the second year of pandemic). Data analysis were using Phantombuster software and Monkeylearn word cloud generator. The results showed McD post content on Instagram, there was 45,2% growth of post content on the first year of pandemic (May 2020) and slightly decreased by 2,2% on Mary 2021. According to categories of SMMA representation, providing product promotion content was always the highest rank on Instagram post in three years. McDonald’s Indonesia’s Instagram demonstrated an increase in their engagement SMMA category: giveaway promotions and contests. The most frequently used words by McDonald’s Indonesia in their Instagram posts’ captions in May 2019 was “Yuk” (translation: Let’s) which appeared fifteen times, in May 2020 twenty times, but in May 2021 caption “drive thru” with eighteen times.

The Effect of Good Corporate Governance, Organizational Culture, and Work Motivation on Employee Performance with Job Satisfaction as a Moderating Variable (Case Study on Employees of PT. Tirta Investama in Klaten)

Agwines Asri Rahmadhani, Atwal Arifin — Fri, 14 Apr 2023 00:00:00 +0000

Background - In a business, human resources work together to accomplish shared objectives and ensure the business' success. The existence of elements that spur employee zeal and result in peak performance is one of the aspects that affects a company's success..

Purpose – The aim of this study is to determine the factors that influence employee performance at PT. Tirta Investama Klaten. These factors include good corporate governance, organizational culture, work motivation, and job satisfaction as a moderating factor.

Research methodology – Distribution of questionnaires served as the primary method of data gathering. The Slovin formula and the convenience sampling approach were used to select samples from up to 90 respondents. Quantitative techniques are used in this study. After gathering the data, SPSS 24 was used to process it. This analysis included several linear regression tests, validity tests, reliability tests, statistical tests, tests of classical assumptions, and moderation tests utilizing moderated regression analysis (MRA).

Findings – According to the study's findings, the organizational culture variable, with a significance value of 0.045 < 0.05, has a significant impact on employee performance. The work motivation variable, with a significance value of 0.507 > 0.05, has no impact on employee performance. Finally, based on the results of the MRA test, job satisfaction is significantly correlated with good corporate governance, with a significance value of 0.001 < 0.05.

Research limitations – In spite of the fact that there are numerous factors that can influence employee performance, studies focus on the factors of excellent corporate governance, organizational culture, and work motivation.

Originality/Novelty – The largest mineral water firm in the world, Danone Aqua, includes PT. Tirta Investama. Only 10% of the workers of PT. Tirta Investama Katen are women, with men making up the majority.

Analysis of the Application of Financial Statements Based on SAK ETAP at Credit Union Jaya Mandiri

Monica Silvyana Gago, Nia Yuniarsih — Tue, 23 May 2023 00:00:00 +0000

This study aims to determine the application of financial statements based on the Financial Statements Based on SAK ETAP at Credit Union Jaya Mandiri. This is because the SAK ETAP is one of the standards used in regulating accounting treatment for Micro, Small and Medium Enterprises and Cooperatives in Indonesia. This is because the arrangements are simpler and less complex based on the available capacity of credit union financial statements. The object of this research is the Credit Union Jaya Mandiri engaged in savings and loan services. The approach used in this research is descriptive qualitative by analysinganalyzingings in the field and linking them with existing theories so that documentation and conclusions can be drawn. The sampling technique uses non-probability sampling with interview techniques with the Credit Union Jaya Mandiri management. The financial statements presented at the Credit Union Jaya Mandiri show that they still need to be based on the Financial Accounting Standards for Entities Without Public Accountability. This is because the statements of changes in equity, cash flow statements and notes to the financial statements that are part of the financial statements based on the SAK ETAP have yet to be prepared. The results of the study are suggestionforin preparing financial statements based on the SAK ETAP. The preparation of financial statements begins with the accounting process, including the preparation of a chart of accounts, general journals, ledgers, balance sheets, adjusting journals, and balance sheets and then preparing financial state,ments including statements of operations, statements of changes in equity, balance sheets, cash flow statements and notes to financial statements.

Utilizing Instagram as MSMEs Marketing Communications in Building Brand Images (Case Study Instagram Account @mydailyhijab)

Sabilla Martha Kintanisari, Heri Pamungkas — Tue, 23 May 2023 03:49:14 +0000

This study aims to analyze Instagram's utilization as a marketing communication media for MSMEs in forming a brand image and the effectiveness of media promotion on the @mydailyhijab Instagram account. This study used the descriptive-qualitative method. This research uses the Integrated Marketing Communication (IMC) theory. Primary data was obtained by interviewing sources, while secondary data was obtained through literature searches such as books (e-books), research journals, theses, and scientific papers relevant to this research. Instagram social media is an effective media for developing a brand's image and for media promotion. The findings of this study have implications for MSMEs that target millennial consumers, such as pay attention to the creation of marketing communications in forming a strong brand image by improving the quality of the social media. This research focuses on one MSME object only (My Daily Hijab), where the MSME operates in the fashion sector, so the results obtained in this study may be different when compared to other sectors and different business classes. The sense of interest and buying interest can be seen in the responses of followers when commenting on and participating in promotions on the Instagram account @mydailyhijab. Social media has a very big impact nowadays, so small business owners need to pay attention to its creation.

STRATEGY FOR INCREASING THE COLLECTION OF ZAKAT, INFAQ, AND LAZISMU LAZISMU GOWA BRANCH IN GOWA REGENCY

Nahwan Nahwan, Rahman Ambo Masse, Andi Zulfikar, A Darusssalam Tajang — Wed, 24 May 2023 01:06:55 +0000

This research has entitled a strategy to increase the collection of infaq zakat and alms LAZISMU Gowa Branch in Gowa regency. The purpose of this research was to find out the strategy of LAZISMU Gowa Branch in increasing the collection of ZIS funds and to find out the supporting and inhibiting factors in collecting ZIS in Gowa regency. This research is qualitative research using a phenomenological approach. Data were collected through observation, interviews, and documentation using primary and secondary data sources. The results showed: First, the strategy of LAZISMU Gowa Branch in increasing ZIS collection was carried out in four ways, namely finding and recording potential zakat, infaq, and alms that had not been cultivated, forming a serviced office, opening zakat outlets, and building communication with prospective muzakki. Second, the supporting factors for LAZISMU Gowa Branch in the effort to fundraise ZIS in Gowa regency are faced with several factors, including good institutional management, well-managed databases, strategic office locations, high enough assets, and considerable ZIS potential, legality, and assistance. From government and community leaders. While the inhibiting factors are the lack of socialization, the lack of understanding and awareness of the community about the obligation to pay zakat, programs that still need to be felt equally by the community, and the emergence of other zakat management institutions. After the SWOT analysis, the results showed that LAZISMU Gowa Branch was in an aggressive strategy position with results (0.2) and (0.09). An aggressive strategy is recommended to maximize opportunities with its strengths to continue to expand, increase growth and achieve maximum progress.

The Effect of Tax Avoidance on External Funding in Indonesian Stock Exchange (Study Case on Manufacturing Companies)

Anisa Anisa, Agusdiwana Suarni, Rini Sulistiyanti — Wed, 24 May 2023 01:17:18 +0000

This study aims to determine the effect of tax avoidance on external funding of food and beverage
sub-sector companies listed on the Indonesia Stock Exchange (IDX). This research is a quantitative
research with data collection techniques of data documentation of financial statements of
manufacturing companies in the food and beverage sub-sector listed on the Indonesia Stock
Exchange (IDX). 2019-2021 period. The population in this study amounted to 42 companies and the
samples taken were 33 manufacturing companies in the food and beverage sub-sector listed on the
Indonesia Stock Exchange (IDX). 2019-2021 period. The sampling technique used is purposive
sampling technique. The analytical method used is simple linear regression analysis. The results
showed that the value of Tax Avoidance T = -1.316, then the obtained Tcount < Ttable or -1.316<1,

Role of Higher Education to Nurture Entrepreneurial Character Education

Sutopo Sutopo, Nurman Hakim — Wed, 24 May 2023 02:08:44 +0000

Background – The high unemployment with the educational background of college graduates shows that the need for entrepreneurial attitudes and abilities to be taught. As one of the agendas of the Ministry of Education and Culture, education of character in the higher education can be collaborated with entrepreneurship education. The concept of entrepreneurship character education in the context of higher education is expected to be able to make students become entrepreneurs in the future

Purpose – This study aims to analyze how the role of universities in developing entrepreneurship character education.

Research methodology – This research is a qualitative-quantitative research using Analytic Network Process (ANP) as a analysis techniques. The respondents of this study consisted of 2 categories, namely academics totaling 5 respondens and entrepreneurship practitioners totaling 4 respondents.

Findings – The findings of this study are; first, the aspects that support the development of entrepreneurship education in higher education consist of three aspects: (a) the vision and mission of the campus that focuses on entrepreneurship, (b) Achievement policies and strategies in the context of entrepreneurial character education, and (c) Support of Campus Facilities and Infrastructure that support the entrepreneurial character education process. Second, the priority aspect of the role of universities in developing entrepreneurial character is the vision and mission of an entrepreneurship-based campus. The vision and mission of an entrepreneurship-based campus can be supported by a university strategic plan accompanied by sufficient funding and cost support. As a case analysis, this study compares several concepts of entrepreneurship character education in several campuses in Bogor.

Research limitations– This research focuses solely on the context of higher education in generally. Further research is needed, especially in the aspect of education, especially the entrepreneurship education curriculum that supports the vision and mission of an entrepreneurship-based campus.

Originality/Novelty is the uniqueness of the research. Research on entrepreneurship character education with a college context is still small. Research adds to the science of entrepreneurship education in higher education.

Keywords: higher education, vision, mission, entrepreneurship

TVKU Journalist Strategy in Reporting on Tiktok Social Media during the Pandemic

Reghina Najla Putri Alifia, Heri Pamungkas — Sat, 27 May 2023 05:25:49 +0000

In the pandemic era, information is one of the aspects needed in people's lives. The development of technology and information has led to changes in various fields, one of which is journalism. One of the social media platforms, namely Tiktok, is considered to have contributed quite a lot in the delivery and collection of news. TVKU Semarang as one of the local electronic media in Central Java participates in the transformation of building a TVKU tick tok content creation strategy.This research approach uses descriptive qualitative data collection techniques of participant observation, in-depth interviews and documentation. By using data source triangulation. From the research results it can be concluded that the strategy used by TVKU journalists in creating news content on Tiktok is ATM (Observe, imitate and modify). The use of Tiktok social media in journalism activities during the Covid-19 pandemic carried out by TVKU was a very careful and good decision. At this stage TVKU Semarang was quite successful in taking advantage of the pandemic situation to continue to exist in society. The limitation of this research is that it only uses limited data from Tiktok TVKU content which broadcasts content about journalism. In addition, the research was only carried out in a short time. This research novelty is a strategy for the application of TikTok as an online journalism medium during a pandemic.

Determinants of Individual Taxpayer Compliance

Jeshella Novitalia, Nia Yuniarsih — Sat, 27 May 2023 07:04:40 +0000

Taxes are mandatory contributions to the state owed by individuals or entities that are compelling based on law, with no direct reciprocity and are used for state purposes for the greatest prosperity of the people. Every taxpayer who has fulfilled the subjective and objective requirements following the provisions of tax legislation is obliged to register at the Directorate General of Taxes office whose working area covers the residence or domicile of the taxpayer and will be given a Taxpayer Identification Number (NPWP). A taxpayer identification number (NPWP) is a number assigned to taxpayers to deliver tax administration. It is used as a taxpayer's identity in their taxation rights and obligations.

This study aimed to determine the effect of understanding tax regulations, the quality of fiscus services and tax sanctions on individual taxpayer compliance; using quantitative research methods Population of all personal taxpayers at KPP Pratama Sawahan Surabaya with a total of 75 respondents. The sample used in this study used a non-probability sampling technique. Data collection techniques using questionnaires.

Based on multiple regression tests, the results of the variable understanding of tax regulations and the quality of financial services do not affect the compliance of individual taxpayers. Tax sanctions have a significant effect on individual taxpayer compliance. The limitation of this study is that the research location is expected in further research to expand the research object area. There are differences in perception and understanding that are different for each respondent. The originality in this research is understanding tax regulations is not the main factor in improving taxpayer compliance.

Comparison Analysis of Information Technology Service Management Software

Sat, 27 May 2023 00:00:00 +0000

UPT-TIK UPN "Veteran" East Java is one of the technical service units at the university level which has functioned as a service in the field of Information and Communication Technology. It can be said that every organization needs the right information technology, which is useful for helping needs and solving problems that exist in the organization. If IT management in an organization is running well, many benefits can be obtained. Therefore we need software to manage IT services so that they can run optimally. Examples include ITSM (Information Technology Service Management) software which can assist an organization or company in maximizing IT services. There are budget and time limitations in implementing ITSM software at UPT-TIK UPN "Veteran" East Java, making all decisions made regarding purchasing or subscribing to the software must be effective and efficient. Therefore a comparison was made of several ITSM vendors using the independent study method based on the internal needs of the East Java "Veteran" UPT-TIK UPT-TIK team. Meanwhile, after the initial search, several ITSM vendors were found that were worthy of comparison and possible to implement, namely Fresh Service, Zendesk, and HaloITSM. The results of the comparisons that have been made regarding the three ITSM vendors, according to our study the Fresh Service vendor is the best ITSM software. Vendor Fresh Service is superior to the other two vendors in terms of UI appearance, and ease of use. The features provided are quite complete compared to other vendors. Because this is carried out through independent studies in the internal sphere, the advantages and disadvantages will be skewed towards the needs. This study is expected to provide an overview of selecting ITSM software vendors, especially for ICT implementing units at universities.

Service Innovation Process Digitization on Gran Turismo Indonesia Discuss Club: How Netnography Explains Downloadable Contents to Motivate Online Gaming Activities

M. Ardi Pritadi — Mon, 29 May 2023 00:00:00 +0000

Background – The online community becomes the most recent form of communication. This has been existed due to progressive revolution of 4.0 Industry. Back then, the game industry is heavily influenced under the umbrella of 3.0 Industry. Such game industry produced lot of individual parties and couldn’t connect onto each other. With the notification on how one of the credo of 4.0 Industry is online gaming business, the communication of both online transaction and online community for the aforementioned gamers have been established recently. The help of both Internet of Things (IoT) and globalization give birth to the newly form of communication. Both online marketing niche and online community have been able to do innovation, namely Service Innovation Process Digitization (SIPD).

Purpose – The target of this research is to explain both comprehensively and holistically about the SIPD practice, digital communication, online gaming culture, and Internet of Things.

Research methodology – This research uses netnography as the newly form of ethnography. Netnography recalls the aforementioned classic to bring out the state of the art of online community. Netnography adopts the classic to examine the online community with recent updates. The first thing is to do the online fieldwork, which is online participant observation. In depth interview on both marketing entrepreneur and the discussion of online community ought to be held. The second thing is to elaborate both online marketing niche and online community management. The last thing to do is to conclude clearly about such phenomenon with the latter aspects of context.

Findings – This study finds out the management aspect of digital communication to its gamers. It is the one of the most recent gaming marketing on the Play Station Platform, namely Gran Turismo. In line with the consumer’s attitude, there is one of the online gaming communities in Indonesia, namely Gran Turismo Indonesia Discuss Club. Such online community has been communicating internally onto each other to establish their gaming activity. It should have been noted that the Downloadable Contents (DLCs) is the advanced product to associate both management aspect and online community’s newly communication.

Research limitations – The span of this research has been limited only to one community, because it is under the care of ethnographical framework.

Originality/Novelty – This study has been held for a consideration to give the constructive critics of prior study. If the prior study focuses on the locating both structural and cultural aspects of aforementioned online gaming community theoretically, thus this study focuses on the both management and communication aspects under a praxis way.

Evaluation And Strategy For Increasing Tourist Satisfaction In Yogyakarta’s Classic Destinations

Umi Murtini, Purnawan Hardiyanto — Wed, 02 Aug 2023 06:09:27 +0000

Natural and artificial tourism in Yogyakarta is growing rapidly. This can threaten classic tourist destinations. Therefore it is necessary to evaluate visitor satisfaction and develop strategies to increase tourist satisfaction in classic tourist destinations. The purpose of this study is to evaluate tourist satisfaction in classic destinations and develop strategies that can increase tourist visits to classic destinations. The classic destinations studied were the Kraton, Fort Van den Burgh, Taman Sari and Prambanan Temple. The research data used primary data obtained through interviews, questionnaires and focus group discussions. Source of data from tourists visiting classic destinations and tourism managers. Instruments for collecting data were tested for validity with Corrected Item Total Correlation. The reliability test used crombach alpha. Tourist satisfaction is calculated using the Tourist Satisfaction Index (IKW). Strategies for increasing tourist satisfaction are developed using SWOT analysis and mapping of interests and performance. The results of the study show that classic tourist destinations are satisfied. The strategy for developing classic tourist destinations studied is by making a one-ticket tour package, providing transportation between destinations in the package and providing guides in various international languages. If using a canal ticket, a guide is also provided who will guide tourists and special vehicles that are unique and comfortable that will take tourists to places according to the packages available. It is proposed to the government to add flights to and from Yogyakarta International Airport as well as the operational frequency of airport trains.

The Effect of Financial Literacy, Financial Attitudes and Income Levels on the Financial Behavior of the People in Saribaye Village, Lingsar District, West Lombok Regency

Imam Yuardi Aprilian, Baiq Anggun Hilendri Lestari, Nurabiah Nurabiah — Wed, 02 Aug 2023 00:00:00 +0000

The purpose of this study is to empirically test the influence of financial literacy, financial attitudes and income levels on the financial behavior of the people in Saribaye Village, Lingsar District, West Lombok Regency. This research used primary data obtained through the distribution of questionnaires to respondents. The sample in this study was the people of Saribaye Village with criteria of being over 17 years old, already working and having income, so the total sample was 345 respondents. The data analysis tool used is Partial Least Square (PLS) version 3.0. The results of this research are that financial literacy and financial attitudes have a significant positive effect on the financial behavior of the people of Saribaye Village. This means that, the better the level of financial literacy and financial attitude they have, the better the financial behavior will be. However, the level of income does not affect the financial behavior of the people of Saribaye Village. This means that regardless of income level, it cannot affect behavior in carrying out financial planning, management, control, storage of financial funds and decision making.

The Effect of the Staff’s Work Discipline and Work Environment to The Employee Performance with Work Stress as An Intervening Variable

Yana Dian Nanda, Francy Iriani Ekawati — Wed, 02 Aug 2023 13:28:04 +0000

In the era of covid, many companies stopped operating, resulting in layoffs for their employees. The construction industry is no exception, due to a lack of funds. The layoffs resulted in a high level of stress on workers. The workers who work from home also affected the level of employee discipline. Research by Hermawati and Handayani (2022), Kirana, Suwathi, and Suwandana (2022) stated that discipline, work environment, and stress affect performance. For this reason, the researcher wanted to see whether the same thing applies to construction companies.

This study aimed to examine how the influence of worker discipline and the job environment on the employee’s performance with job stress as an intervening variable. This research was conducted using a questionnaire, and measured with a Likert scale. The research sample was obtained from a population of 70 people. Data from respondents' answers were processed using Partial Least Square application 3.1.

This study indicated that worker discipline variables have a positive and significant effect on performance, the work environment has a positive and significant effect on job performance, worker discipline has no effect and is not significant on job stress, and work environment did not have a negative and not significant effect on job stress, job stress has no negative and insignificant effect on job performance, worker discipline did not have a negative and insignificant effect on job performance with job stress as an intervening variable, the work environment has no effect and is not significant on performance with work stress as an intervening variable.

This is the first research done on construction company employees during the covid period. However, researchers propose adding variables such as job satisfaction and more research objects to the next research.

Investment Feasibility Analysis On The Addition Of Fixed Assets At PT X Using Scenario Analysis

Irene Hanna Florence, Rachman Untung Budiman — Wed, 02 Aug 2023 15:05:57 +0000

PT X, a company engaged in producing plastic packaging, wants to invest in purchasing fixed assets to accommodate the increasing demand for plastic packaging. However, PT X has not yet conducted an investment feasibility analysis on the fixed asset purchase plan. This study analyzes the feasibility of investing in the planned addition of fixed assets at PT X. The research method used is a case study with quantitative methods. Case studies conducted in investment feasibility are measured by capital budgeting methods, namely Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period (PBP), and Discounted Payback Period (DPP). In addition, an analysis was also carried out using three scenarios, namely, most likely, optimistic, and pessimistic, to see the financial performance in three different conditions. With a discount rate of 9.36%, the research results show that all capital budgeting methods provide sustainable results, and the plan to add fixed assets to PT X is feasible in the most likely and optimistic scenario but not in the pessimistic scenario.

Human Resource Management Development Reviewed from the Competence of International Special Class (KKI) Students of UINSI Samarinda

Wed, 02 Aug 2023 15:20:50 +0000

In the current era of globalization, education plays a very important role in improving and developing the quality of human resources, one of which is in tertiary institutions. This study aims to analyze human resource management in terms of increasing the competence of special international class students won Samarinda whether it is running well or not. This study uses a qualitative type, data collection techniques through primary data sources obtained from observations, interviews, documentation and in the form of journals, articles, other relevant literature as secondary data sources. This study uses a descriptive approach and analyzes data through data condensation, data presentation and conclusions. The results of this study are that in improving the competence of KKI UINSI Samarinda students through human resource management it has been well implemented as evidenced by the lecturers who teach at KKI are selected and professional lecturers who have high intellectuals, as well as training, guidance, strengthening foreign languages and various other KKI student skill improvement activities. However, the implementation is not efficient because there are still several obstacles such as lack of support from supervisors in the development of foreign languages or other competencies and the facilities provided to support increasing student competence are incomplete. This will be an evaluation of KKI managers, especially in human resource management so that in the future it can be even better in increasing the competence of KKI UINSI Samarinda students to achieve the planned goals.

Factors Influencing Online Shopping Behavior In The Covid-19 Pandemic Period Of MSME Products In The Bogor Region

Taufik Hidayat, Popy Novita Pasaribu — Wed, 02 Aug 2023 15:35:48 +0000

The aimed of the study was to determine the effect of the External Subject Norm, the Covid-19 Pandemic, the Internal Subject Norm, Hedonic Motivation, and Perceived Usefulness on online shopping behavior for MSME products in the Bogor area during the Covid-19 pandemic. This study uses a quantitative method and the population is consumers who have purchased MSME products online. This research uses non-probability sampling technique and purposive sampling approach. Data collection by distributing questionnaires via google form with 272 respondents. Data analysis was tested using multiple linear regression tests, the coefficient of determination and hypothesis testing. The results showed that the variables Hedonic Motivation, Perceived Usefulness, Internal Subject Norm, and the Covid-19 Pandemic had a significant and simultaneous effect on online shopping behavior for purchasing MSME products in the Bogor area. Partially, External Subject Norms and Perceived Usefulness have a significant effect on online shopping behavior, while Internal Subject Norms, Hedonic Motivation, and the Covid-19 Pandemic have no significant effect. The implication of this research for MSME actors who market their products online is to pay attention to the factors that influence online shopping behavior for MSME products in the Bogor area.

Influence Of Internal And Macro Factors Islamic Bank External To Islamic Bank Mudharabah-Based Financing For MSMES

Yusri Yusron, Qurroh Ayuniyyah, Irfan Syauqi Beik — Wed, 02 Aug 2023 16:03:04 +0000

The mudharabah system in the MSME segment is a very important part of the banking economic growth itself in a place or country in a stable environment, and therefore shapes growth and development in small to medium scale businesses both in individual and group businesses. The purpose of this study was to find out how the influence of internal and external macro factors of Islamic banks on Islamic bank mudharabah-based financing for MSMEs. This study used a qualitative research method with an exploratory research approach. The research results show that the financing that is suitable for MSME development is mudharabah financing. This is because the principle of profit sharing in mudharabah financing increases the potential for MSMEs to gain increased income, expand their business scale and diversify. In addition to contributing to internal banks and MSME players, sharia bank financing for MSMEs also plays a role in macroeconomic development. The factors that influence the allocation of sharia financing to MSMEs in Indonesia are as follows: 1) In that period FDR, NPF, inflation and exchange rates together had a significant effect on the allocation of BUS financing to MSMEs in Indonesia. 2) During this period FDR and NPF together did not have a significant effect on the allocation of BUS financing to MSMEs in Indonesia.

Strategies for Ensuring Safe, Accessible, and Resilient Schools in Developing Countries: A Focus on Disaster Mitigation

Firda Islamaya Farhan, Jagad Aditya Dewantara — Tue, 08 Aug 2023 02:11:39 +0000

The problem of equal quality education still occurs in several developing countries such as Indonesia. Educational infrastructure is one factor that influences the quality of learning provided in schools and students' motivation to learn. Accessibility problems such as the location of the school far from settlements and the inadequate physical condition of the roads mean that students must take a long time to arrive at school. This affected the decrease in motivation and enthusiasm of students to study at school. The occurrence of damage to school infrastructure and the safety of students threatened by disasters also affect student performance in learning.

Additionally, environmental factors such as air pollution and traffic noise cause inconvenience to students and teachers and decrease students' concentration and comprehension in class. Through systematic review methods from journals and related literature, several strategies have been developed to strengthen multi-disaster resilience in schools that are integrated with environmental conditions and the comfort of the teaching and learning process as a priority. Accessibility, disaster mitigation, and convenience must be considered in realizing environmentally sound, safe, and quality schools in achieving Sustainable Development Goals.

The Effects of Financial Compensation, Non-Financial Compensation, and Workload on Employee Performance with Work Motivation as a Moderating Variable

Retno Pratiwi, Atwal Arifin — Tue, 08 Aug 2023 02:16:30 +0000

The outcome of someone's work in task accomplishment in accordance with their commitments is their employee performance. The performance standards a corporation sets for its workers are very protective. The goals of the organization will be easier to achieve with better employee performance. With work motivation serving as a moderating variable, the purpose of this study is to ascertain the impact of financial compensation, non-financial compensation, and workload on employee performance. The convenience sampling method was used to choose the sample for this study. Primary data gathered from respondents' responses to questionnaires are used in this quantitative study. PT Safarijunie Textindo Industry Boyolali's 93 employees participated in this study as respondents. The IBM SPSS Statistics 24 application was used in this study's multiple linear regression analysis and moderated regression analysis (MRA) for hypothesis testing. It was found that the workload has no effect on workers' productivity, but both financial and non-financial compensation does. When the effect of mediation is tested, only financial compensation has an influence on employee performance through work motivation; neither non-financial compensation nor workload has any effect. The respondents in the research are still not varied because it is still restricted to employees only filling out surveys. In order to acquire more objective data, it is desired that the leadership would also complete the questionnaire for future research. This research offers fresh perspectives on how financial compensation, non-financial compensation, and workload relate to one another in affecting employee performance, with job motivation serving as a mediating factor.

Pre Project Selling System In Trading Flats (Apartment) Based On The Principle Of Justice

Salma Suroyya Yuniyanti, I Gusti Ayu Ketut Rachmi Handayani, Lego Karjoko — Wed, 09 Aug 2023 04:24:14 +0000

The increase in number of people from year to year increases compared to the amount of land for shelter. The promulgation of Law No. 20 of 2011 on the flats, is the obligation of the polity in meeting human necessity, as well as the government's way to overcome the backlog. So, in the construction of flats, especially commercial or apartments managed by development actors with a pre-project selling system. The objective of this study is to perceive the operation of the application of the law on the regulation of the sale and purchase of commercial flats. By using normative research methods or better known as doctrinal. Includes library materials or secondary data. Describe description Governing setting system pre-project selling in trading units of flats (apartments) using a knife analysis of the theory of Justice. In the implementation of the pre-project selling system, consumers or buyers of flat units experience losses. The implementation of sales by pre-project selling only provides justice for one party, namely the development actors (developers). Each individual has equal rights to the other, in this case, the pre-project selling system has not provided justice for consumers.Therefore, there is a need for supervision from the government and the developer. In addition, normative changes to Article 42 of the flat’s law are also needed to regulate the buying and selling process of the pre-project selling system. So the hope can provide a juridical basis and provide justice for consumers of apartments

The Influence of Educational Investment Gallery (GIE) Establishment, Financial Efficacy, Financial Literacy, Financial Influencers, and Parents' Income on Students' Investment Interests in the Capital Market.

Ririn Fajrianti, Lukman Effendy, Robith Hudaya — Wed, 16 Aug 2023 01:47:21 +0000

This study aims to determine the influence of the Educational Investment Gallery (GIE) establishment, financial efficacy, financial literacy, financial Influencers, and parents' income on students' investment interests in the capital market. This study was conducted by distributing questionnaires to 108 respondents who were equivalent high school students who had GIE facilities in their schools. This study used quantitative analysis technique with the Structural Equation Model Partial Least Square (SEM-PLS) approach. The data was analyzed using SmartPLS software. The test results show that the Education Investment Gallery (GIE), financial efficacy, financial literacy, financial influencers, and parents' income influence students' investment interest in the capital market. This is proven by the p-value of each variable indicating a value below 0.05 which means that there is a significant influence and the value of the path coefficient of each variable indicates a positive relationship direction. In general, this study found that there was a positive and significant influence of the variables of the Education Investment Gallery, financial efficacy, financial literacy, financial influencers, and parents' income on students' investment interests in the capital market.

Analysis of ERP Implementation in the Hospital Financial Reporting Process

Muhammad Haris Nugroho — Wed, 16 Aug 2023 01:53:12 +0000

This study aims to evaluate the effects of Enterprise Resource Planning (ERP) deployment on the financial reporting process at Hospital XYZ, by examining the user's perceptions of the financial reporting process. In order to collect primary data for this study, questionnaires and interviews were used. Triangulating data from questionnaires and interviews, then analyzing the results and drawing conclusions, are some of the data analysis methods employed. The results of this study indicate that accounting and finance staff members believed that ERP had a favorable effect on the increasing quality of financial reports. Implementing ERP also improves the efficiency of the accounting and finance teams. Staff members in accounting and finance are becoming more coordinated. The degree of staff satisfaction has also increased. Information integration also expanded as a result of the ERP Implementation. However, because the ERP at Hospital XYZ is still under development, there are still issues that Hospital XYZ must deal with. Difficulties faced include, BPJS rates are still manually entered, there is a risk that they may be entered incorrectly and must be verified by superiors. Additional trainings and a thorough handbook are required as some staff still need time to adapt. There are also bugs that keep recurring, the ERP provider should be contacted and asked to conduct an evaluation to identify potential fixes to solve them.

Determinant of Employees Performance in West Borneo Palm Oil Industry: Occupational Safety and Health Insight

Dina Octaviani, Nur Afifah, Juniwati Juniwati — Wed, 16 Aug 2023 02:42:19 +0000

In light of the potential of Indonesia’s economic growth derived by palm oil industry. Decent working conditions are remain partially met by employers in the field. Oil palm plantation workers are exposed to various occupational hazards. Inadequate practice in occupational safety and health cause poor individual health condition and lost productivity in operational performance. The quantitative study conducted at PT. Agro Andalan in Sekadau Regency aimed to determine how workplace safety and health practices affected workers' performance (West Kalimantan). The total sampling by involving all employees in the palm oil industry accumulated as 77 employees is categorized as sample. Data were analysed with SPSS 22.0 by applicating regression model. It is concluded that occupational safety and health have simultaneous effect to enhance employee performance. The research is carried out occupational safety and health practice to promote safety assurance and reduce health risk in workplace. For the further research it is preferably to compare numerous companies to gain contextual knowledge about palm oil labour conditions in West Kalimantan.

Cooperative Challenges in the Midst of the Covid-19 Pandemic

Enang Sulaeman, Qurroh Ayuniyyah, Irfan Syauqi Beik — Wed, 16 Aug 2023 02:44:37 +0000

The covid-19 pandemic is not over. The covid-19 pandemic condition is a big challenge for cooperatives to be able to attend as well as provide solutions to economic uncertainty due to the Covid-19 pandemic. Based on data collected from the Ministry of Cooperatives, there are 1,785 cooperatives affected by the pandemic, and based on online data systems (ODS) as of December 31, 2020, it was found that many cooperatives experienced a decrease in their own capital and outside capital, resulting in a shift in liquidity, declining sales and the occurence of bad debts. Therefore, the purpose of this study is to discuss and find out the performance of cooperatives in facing various challenges due to the Covid-19 pandemic and efforts in handling them. Thisresearch uses a qualitative method with a descriptive type of research. This research uses a library study approach (library reserch). The data collection procedure is taken from various literature sources relevant to this discussion. The results of this study found that in facing various challenges due to the Covid-19 pandemic, cooperatives must make strategic efforts, namely digitizing cooperatives, maintaining liquidity and solvency, product innovation and improving the human resources of cooperative management. This research is not specific to one cooperative institution, but discusses in general how cooperatives perform in facing various challenges due to the impact of the Covid-19 pandemic which affects cooperatives themselves. The novelty of this study is that the data studied has not referred to the current updated data, this study only refers to data in 2020-2021. It is hoped that researchers will be able to provide broader and more up-to-date data inputs.

Conceptual Framework of Environmentally Sustainable Behaviour on Organic Food Consumption

Agustinar Merdekawati Rianto, Whony Rofianto, Anna Riana Putriya — Wed, 16 Aug 2023 02:46:14 +0000

Background - Along with the Covid 19 pandemic, public awareness to consume healthy food, especially organic food, is increasing, in contrast, organic food in Indonesia only represents 0.03% of global demand. The occurrence of disasters and calamities caused by climate change has also strengthened people's sensitivity to environmentally sustainable issues. The global community seems to have reached a consensus about the need for transformation to have environmentally sustainable behavior, especially in organic food consumption

Purpose – The aim of the study is to explore the determinants of organic food repurchase intention along with the issue of price barriers and subjective norms.

Research methodology – A number of literature reviews were conducted to propose a conceptual framework that adopts components of environmentally sustainable behavior such as environmental concerns, food safety concerns, health consciousness, and organic food knowledge in notion with attitude toward organic food.

Findings – This study also indicates the complexity of the consumer decision-making process and challenges to form environmentally oriented communal behavior considering that in emerging countries there are multiple barriers such as price issues and the lack of public awareness of their role in consuming organic food on macro environmental issues. As a recommendation of this conceptual paper, it is highly suggested to continue the framework that has been compiled with data collection and further analysis.

Research limitations – Considering that the scope of this paper is in the form of a conceptual paper, the proposed framework still requires further data collection to provide a broader understanding and further clarification the context of the research in the future.

Originality/Novelty as a preliminary study, this literature study seeks to cover comprehensive factors on organic food consumption in emerging countries context.

Entrepreneurship Development Strategy of Santri

Cici’ Insiyah, Uswatun Hasanah, Muru’atul Afifah, Dewi Ummiyati — Wed, 16 Aug 2023 02:49:16 +0000

The importance of entrepreneurship in society is not only a tool to make improvements and changes in the quality of person and society, the efforts and works hard are needed that focused on encouraging the creation of entrepreneurship. In this case, HIPSI Pasuruan Regency have a good and effective management concept that is summarized in a human resource development management, internally and externally. One of the institutions that has the potential to improve entrepreneurship is pesantren, because from pesantren students not only get Islamic knowledge but also get entrepreneurial knowledge. The purpose of this research to find out and describe the strategy of developing student entrepreneurship by HIPSI Pasuruan district. This research uses a descriptive qualitative approach, where research data is obtained from observation, interviews, and documentations. researcher used technical triangulation to test the completeness of the data by checking data from the same source using different techniques.The results show that the strategy carried out by HIPSI in the development of student entrepreneurship is by visiting islamic boarding schools to introduce HIPSI to the leaders and directors of islamic boarding schools, In addition, also invites schools to hold events in the form of education and training about entrepreneurship to the students. This agenda by HIPSI Pasuruan is called HGTP (Hipsi Goes To Pesantren). In HGTP, there are several main activities carried out like talk shows, trainings, and social activities related to entrepreneurship development strategies.

Analysis of Sharia Bank Strategy Management in Dealing with 2023 Recession Issues

Maya Apriyana, Qurroh Ayuniyyah, Irfan Syauqi Beik — Wed, 16 Aug 2023 02:52:15 +0000

This study aims to provide recommendations to Islamic financial institutions, especially Islamic banks as an anticipatory strategy in dealing with an impending recession. The economic recession was marked by a global economic slowdown and had an impact on the Indonesian economy. The recession will affect the performance of Islamic banks which causes an increase in liquidity risk, a decrease in the quality of financial assets, a decrease in profitability and an increase in net performing financing. This research is a descriptive qualitative research. The results of this study are that there are several strategies that can be implemented by Islamic banks in dealing with the 2023 recession issue including identifying the impact of the recession on Islamic banks, mitigating credit risk and adequacy of liquidity, conducting stress tests of capital adequacy and liquidity, and finally optimizing portfolio management by identifying Affected and Affected Portfolios.

Shopee Affiliate Viral Marketing Potential as a Promotional Media

Tessalonica Meliyan Cuendista, Defi Purnamasari — Wed, 16 Aug 2023 05:50:27 +0000

Knowing about fashion trends is also important when it comes to impulse buying because people who have a strong emotional attachment to a particular trend have a higher probability of buying it. Programs that help support increased revenue, such as Shopee Affiliate, have a greater chance of success by encouraging insiders to use the Shopee platform to share product information and generate more sales. This study aims to find out how potential viral marketing is in the Shopee Affiliates program as a promotional medium for users of the Shopee Affiliates program. This study uses a qualitative method with a descriptive approach by using data source triangulation, in-depth interviews, observations, and documentation. The subjects of this research are Shopee Affiliates users (content creators/influencers). The results of this study indicate that Viral Marketing at Shopee Affiliates has the potential to be a promotional medium for the public on social media because this program makes it easy to promote and share products that consumers want through the referral link provided by Shopee. Shopee Affiliates also have benefits for users because they get commissions in the program. The limitations of this research only cover the Shopee Affiliate Program created by Shopee as a digital promotional medium. The conclusion from this research is that this type of viral marketing is often used by influencers to carry out promotional activities in the Shopee Affiliates program, thus creating potential in the program.