Proceeding of International E-Conference On Management & Small Medium Enterprise

Analysis of Unfair Business Competition Cases and Selling Losses (Case Study of PT Conch South Kalimantan Cement)

Evin Sofianti — 2024-12-23

The intense rivalry for market share among businesses is a defining feature of Indonesia's cement industry. One of the behaviors is selling at a loss, which is detrimental to the long-term viability of the business. Analysis of the effects of PT Conch South Kalimantan Cement's sell-loss strategy on the Indonesian cement market is the goal of this study. based on an analysis of Indonesian applicable laws. Case studies, legal analysis, and normative juridical procedures are all used in this study. Literature reviews and legal data searches on official websites were used to gather data. According to the study's findings, PT Conch South Kalimantan Cement has been shown to engage in cement sales activities that result in losses for the South Kalimantan region. ensure that the cement sector has fair and robust competition. The Prohibition of Monopolistic Practices and Unfair Business Competition rules are broken by this activity. Selling at a loss has several negative effects, including lowering cement prices in the market, preventing new players from entering the market, and jeopardizing the stability of the cement sector. Therefore, in order to foster fair and healthy competition in the cement sector, the rule prohibiting the practice of selling at a loss must be vigorously enforced.

Analysis of Generation Z's Role in Community-Based Waqf Programmes

Nuradi Nuradi — 2024-12-23

The purpose of this study is to explore the role of Generation Z in the development of community-based waqf programmes utilising digital technology. The research employs a literature review-based qualitative method, analysing relevant current literature. The main focus is on Generation Z's potential in promoting and managing waqf through digital platforms, their engagement models through social media and crowdfunding, and their role in supporting transparency and accountability of waqf programmes.

The results show that Generation Z has great potential as agents of change in Islamic philanthropy, particularly community-based waqf. They utilise digital technology to expand the reach of waqf promotion and raise funds more effectively. However, significant challenges were identified, such as low waqf literacy among Generation Z and regulatory barriers. Proposed strategies to overcome these challenges include increased education through digital platforms, gamification to increase motivation, and community-based approaches to strengthen the sense of social responsibility.

In conclusion, Generation Z is a potential asset in advancing community-based waqf programmes through technological innovation. However, the success of this initiative requires collaboration between various stakeholders, including waqf institutions, the government, and the private sector, to create an enabling environment for Generation Z's active participation. The findings contribute to a deeper understanding of the role of the younger generation in Islamic philanthropy and provide strategic guidance to increase their participation.

Artificial Intelligence: Micro Small and Medium Enterprises Shortcut Going Next Level

Fitriyani Fitriyani — 2024-12-27

This study discusses Indonesia's transformation from an agrarian country to an industrial country, focusing on the role of artificial intelligence (AI) as a catalyst in the industrialization process. Although Indonesia has great potential through the micro, small, and medium enterprises (MSMEs) sector, which absorbs almost 97% of the workforce, challenges such as dependence on raw materials and low adoption of advanced technology hinder economic growth. Through a Literature Systematic Review (LSR) approach, this study analyzes research trends related to AI and technology adoption by MSMEs from 2019 to 2024. The results of the analysis show that AI can improve the efficiency and competitiveness of MSMEs, as well as support industrial sustainability. This study also highlights the importance of government policy support and technological infrastructure to ensure successful implementation

The Development and Impact of Financial Technology (Fintech) On Financial Inclusion in Rural Communities in Indonesia: A Literature Stud

Lutfi Padhil — 2024-12-27

This literature study examines the development of Financial Technology (FinTech) and its impact on financial inclusion among rural communities in Indonesia. This study shows significant growth in the FinTech sector, which is part of the digital era revolution that plays a significant role in micro and macro finance. Massive investment has driven the growth of the FinTech industry globally, driven by increased use of the internet, smartphones, and government regulatory support. Innovations in FinTech, such as digital payment systems and peer-to-peer (P2P) lending, an online platform-based practice that connects MSMEs in need of funds individuals with willingness to lend money or invest, and online investment, have expanded access to financial services for underserved communities, especially in rural areas in Indonesia. However, challenges remain, such as the gap in digital access and the importance of strong government regulations to protect consumers. This study indicates that FinTech has expanded financial inclusion, which is one of the important pillars in addressing the challenges of sustainable economic development. This study concludes with recommendations to improve the regulatory framework and encourage collaboration between FinTech companies and traditional financial institutions to maximize the benefits of financial technology for communities, especially in rural areas that have not received traditional financial services in Indonesia.

Generation Z's Behavior Towards Green Product Purchases on Instagram

Melly Indrawaty — 2024-12-27

Generation Z plays a crucial role in promoting sustainable consumption behavior, including the purchase of environmentally friendly products. Instagram, one of the most popular social media platforms among Generation Z, is used for interaction, information-seeking, and product purchases. Green purchasing behavior is influenced by factors such as customer satisfaction, interactive engagement, and awareness of environmental impacts. This study aims to analyze how customer satisfaction and interactive engagement on Instagram influence Generation Z’s green purchasing behavior. This study adopts a quantitative approach using survey methods targeting undergraduate and postgraduate students at Ibnu Khaldun University, Bogor, through online questionnaires. The respondents are individuals aged 12-27 years, a generation that actively uses Instagram, with total respondents are 103. The results indicate that the main factors motivating Generation Z in their environmentally friendly product purchasing decisions are customer satisfaction and loyalty. However, Generation Z's environmentally friendly purchasing behavior is more strongly influenced by direct factors, such as trust in the brand and perceptions of the product's sustainability value, rather than loyalty or online review activities. These findings provide significant contributions to the development of green marketing strategies in the digital era. Companies can leverage interactive engagement on social media to raise consumer awareness of environmentally friendly products and strengthen customer loyalty. By understanding Generation Z’s behavior, marketers can not only enhance business competitiveness but also support sustainability goals through the promotion of greener products.

Effective Strategies for Strengthening Employee Loyalty

Yuni Lestari — 2024-12-27

The main issue faced by companies is low employee loyalty, which is evidenced by high turnover rates, lack of participation, and low integrity. The causes include poor management, unsupportive work environments, and ineffective leadership styles. This study uses a Systematic Literature Review (SLR) approach to analyze strategies for improving employee loyalty. The process involves three stages: planning, implementation, and reporting. The researcher selected 100 relevant articles from Google Scholar (2019-2024) and evaluated them based on specific criteria. The results were used to provide recommendations for effective strategies to enhance employee loyalty. The findings of this study indicate that to improve employee loyalty, companies should focus on motivation, effective communication, recognition, and good internal relationship management. Effective leadership, organizational commitment, and a work environment that supports career development are also crucial in fostering engagement. Providing growth opportunities and recognizing employee contributions can enhance loyalty and performance, which ultimately contributes to the overall success of the company.

The Impact of Data Analytics on Financial Asset Management Efficiency and Financial Prediction Accuracy in Strategic Decision Making in the Digital Era

Muhammad Yuda Dana Kesuma — 2024-12-27

Digital transformation in the financial sector has driven the adoption of data analytics technology to support strategic decision-making.This study aims to analyze the impact of data analytics on the efficiency of financial asset management (X1) and the accuracy of financial predictions (X2) in supporting financial decision-making (Y). The research employs a quantitative approach using secondary data obtained from financial reports of fintech-based companies during the 2018–2023 period. The independent variables include the efficiency of financial asset management and the accuracy of financial predictions, while the dependent variable is the quality of financial decision-making. The data is analyzed using multiple linear regression to identify relationships and effects between variables. The findings indicate that the efficiency of financial asset management has a significant positive impact on financial decision-making, with a coefficient of 0.45. Similarly, the accuracy of financial predictions significantly contributes with a coefficient of 0.39. The regression model achieves an Adjusted R² value of 0.82, meaning that the model explains 82% of the variability in financial decision-making. This study underscores the importance of data analytics in enhancing operational efficiency and informational accuracy to support strategic decision-making. Companies are advised to increase investment in big data technology and artificial intelligence while providing employee training to effectively utilize these technologies.

The Effect of Entrepreneurship Proposals on Motivation for Student Entrepreneurial Practices Through Project-Based Learning (Study at KPI STIBA Ar Raayah)

Husnul Khatimah — 2024-12-27

The entrepreneurship design proposal as an application of the project-based learning model is a significant factor in the success of female students in reducing unemployment in Indonesia, namely through entrepreneurial practice in the field. This study aimed to determine the effect of entrepreneurship design proposals as an application of a project-based learning model in Islamic entrepreneurship courses. The research method used is a quantitative descriptive survey using a saturated sampling technique involving 25 female students of the Islamic Communication and Broadcasting study program. This research data was collected by questionnaire and non-participant observation method with observation guideline instrument and Likert measurement scale. The results showed that entrepreneurial proposals designed by female students as an application of the project-based learning model in Islamic entrepreneurship courses positively influenced the motivation of female students' entrepreneurial practices. Following up on the findings in this study, the project-based learning model in Islamic entrepreneurship courses needs to be continued and even improved through other practices.

Artifical Intelligence and Digitalization for Better Human Resource Management- A Systematic Literature Review

Sudi Yati — 2024-12-29

ABSTRACT

This study aims to explore more deeply the role of Artificial Intelligence (AI) and the role of automation in driving the digitalization process and this research was conducted through a qualitative approach with the Systematic Literature Review (SLR) method. This study carries out the process of identifying, analyzing, and synthesizing relevant academic literature from the last five years. Data was obtained through searching for relevant articles according to the theme via Google Scholar, with inclusion criteria that include topic relevance, methodological validity, and contributions to the application of AI use and its impact on automation. The analysis process involves the stages of thematic coding, systematic filtering of themes, then data interpretation to identify topic suitability, to be reviewed in more depth. The results of the study show that the existence of AI and the phenomenon of automation have a strategic role in accelerating digitalization in various sectors, including manufacturing, financial services, health, education and all organizational management processes and all their derivatives. This technology is useful for reducing costs, triggering increased productivity, and more effective and efficient data-based decision making. However, there are weaknesses regarding ethics, data privacy, and readiness to adopt technology in various organizations is one of the weaknesses of the massive use of AI. These findings provide important contributions to the development of more effective and efficient AI implementation policies and strategies, as well as providing a reference for further research in the digital era.

Keywords: Artificial Intelligence, automation, digitalization, Systematic Literature Review, digital transformation.

The Impact of Social Media Marketing on Purchasing Decision of Local Cosmetics

Ridiarsih Ridiarsih — 2024-12-29

Social media marketing has become an important element in increasing consumer purchasing decisions. Social media such as WhatsApp, Instagram, TikTok, and YouTube have become an integral part of optimizing an effective marketing strategy, in addition to reaching a wider range of consumers. Indonesian local cosmetics are cosmetic products made and marketed by companies originating from Indonesia and aimed at domestic or foreign markets. This study investigates the impact of social media marketing on purchasing decisions for local cosmetics among UIKA Bogor female students. The type of research is quantitative. The research unit is UIKA female students with a locus in the UIKA Bogor campus area. At the same time, the sampling technique uses non-probability, namely purposive sampling, with the sample being UIKA female students who have purchased local cosmetic products. The results of the findings are partially and simultaneously, social media marketing, cosmetics brand image and beauty vloggers have a significant impact on purchasing decisions of local cosmetics.

Enhancing Female Entrepreneurs' Performance through Social Capital, Innovation Capability, and Competitive Advantage in Deli Serdang Regency

Ramadani Ramadani — 2024-12-29

This study aims to analyze the effect of innovation capability, competitive advantage, and entrepreneurial performance on women MSME players in Deli Serdang Regency. The method used is quantitative with a survey approach, where data is collected through questionnaires filled out by 100 female MSME players. The data analysis techniques used were descriptive and average analysis to identify the main strengths in the aspects of innovation, competitive advantage, and business performance. The results showed that innovation capabilities, such as the ability to produce quality products and develop products according to market needs, had a significant effect on business competitiveness. Competitive advantage, reflected in good customer service and durable product quality, is also a determining factor in maintaining and improving market position. In addition, the entrepreneurial performance of women MSME players is strongly influenced by their ability to provide good service and improve product quality on an ongoing basis. The conclusion of this study is that innovation capability, good customer service, and product quality are key factors that support the success and sustainability of women's MSME businesses. This study suggests that intensive training is needed to improve innovation capability, product quality management, and customer service among women MSMEs, in order to strengthen their competitiveness and business performance in an increasingly competitive market.

Examining Consumer Motivation and Behavior in Supporting Frozen Food Businesses During Market Shifts or Crises

Popy Novita Pasaribu — 2025-01-10

This study investigates consumer motivation and behavior in supporting frozen food businesses during market shifts or crises, focusing on the COVID-19 pandemic as a case study. The research aims to identify key factors influencing purchasing decisions, including price, product availability, safety certifications, and prostrategies. A quantitative approach was employed, utilizing a structured questionnaire distributed via Google Forms to 70 respondents. Data were analyzed using descriptive statistics to determine patterns in consumer behavior.

The results reveal that convenience and long-term storage capabilities are the primary motivators for purchasing frozen food during crises. Price sensitivity emerged as a significant factor, with discounts and promotions greatly influencing consumer preferences (Patil & DBhakkad, 2014). Safety certifications, such as halal labels and BPOM approvals, also played a crucial role in establishing consumer trust. (Erickson & Hung, 2012).

These findings suggest that frozen food businesses should prioritize strategies that emphasize affordability, safety, and availability to meet consumer needs during volatile market conditions. This study contributes to a deeper understanding of consumer behavior during crises and provides actionable insights for businesses seeking to maintain resilience in challenging market environments (Palmatier et al., 2017).