Evaluation And Strategy For Increasing Tourist Satisfaction In Yogyakarta’s Classic Destinations

Abstract

Natural and artificial tourism in Yogyakarta is growing rapidly. This can threaten classic tourist destinations. Therefore it is necessary to evaluate visitor satisfaction and develop strategies to increase tourist satisfaction in classic tourist destinations. The purpose of this study is to evaluate tourist satisfaction in classic destinations and develop strategies that can increase tourist visits to classic destinations. The classic destinations studied were the Kraton, Fort Van den Burgh, Taman Sari and Prambanan Temple. The research data used primary data obtained through interviews, questionnaires and focus group discussions. Source of data from tourists visiting classic destinations and tourism managers. Instruments for collecting data were tested for validity with Corrected Item Total Correlation. The reliability test used crombach alpha. Tourist satisfaction is calculated using the Tourist Satisfaction Index (IKW). Strategies for increasing tourist satisfaction are developed using SWOT analysis and mapping of interests and performance. The results of the study show that classic tourist destinations are satisfied. The strategy for developing classic tourist destinations studied is by making a one-ticket tour package, providing transportation between destinations in the package and providing guides in various international languages. If using a canal ticket, a guide is also provided who will guide tourists and special vehicles that are unique and comfortable that will take tourists to places according to the packages available. It is proposed to the government to add flights to and from Yogyakarta International Airport as well as the operational frequency of airport trains.