• Nahwan Nahwan Faculty of Islamic Economics and Business, Universitas Islam Negeri Alauddin
  • Rahman Ambo Masse Faculty of Islamic Economics and Business, Universitas Islam Negeri Alauddin
  • Andi Zulfikar PostgraduateUniversitas Islam Negeri Sunan Kalijaga
  • A Darusssalam Tajang Faculty of Ushuluddin, Universitas Islam Negeri Alauddin
Keywords: Collection; Zakat; Infak; Alms


This research has entitled a strategy to increase the collection of infaq zakat and alms LAZISMU Gowa Branch in Gowa regency. The purpose of this research was to find out the strategy of LAZISMU Gowa Branch in increasing the collection of ZIS funds and to find out the supporting and inhibiting factors in collecting ZIS in Gowa regency. This research is qualitative research using a phenomenological approach. Data were collected through observation, interviews, and documentation using primary and secondary data sources. The results showed: First, the strategy of LAZISMU Gowa Branch in increasing ZIS collection was carried out in four ways, namely finding and recording potential zakat, infaq, and alms that had not been cultivated, forming a serviced office, opening zakat outlets, and building communication with prospective muzakki. Second, the supporting factors for LAZISMU Gowa Branch in the effort to fundraise ZIS in Gowa regency are faced with several factors, including good institutional management, well-managed databases, strategic office locations, high enough assets, and considerable ZIS potential, legality, and assistance. From government and community leaders. While the inhibiting factors are the lack of socialization, the lack of understanding and awareness of the community about the obligation to pay zakat, programs that still need to be felt equally by the community, and the emergence of other zakat management institutions. After the SWOT analysis, the results showed that LAZISMU Gowa Branch was in an aggressive strategy position with results (0.2) and (0.09). An aggressive strategy is recommended to maximize opportunities with its strengths to continue to expand, increase growth and achieve maximum progress.


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How to Cite
Nahwan, N., Masse, R., Zulfikar, A., & Tajang, A. (2023). STRATEGY FOR INCREASING THE COLLECTION OF ZAKAT, INFAQ, AND LAZISMU LAZISMU GOWA BRANCH IN GOWA REGENCY. Proceeding of International E-Conference On Management & Small Medium Enterprise, 1(1), 175-184. Retrieved from