Analysis of E-Business Utilization In BU Sami Chips SMEs
Abstract
E-business is very influential in supporting entrepreneurship. Especially in carrying out business processes that are far more efficient and flexible so that they are easily accessible to various consumer segments whenever and wherever they are. The purpose of this article is to find out how to develop Busami Chips Small and Medium Enterprises (SMEs), one of the SMEs in the Prigen area, East Java which has been established since 2019. This research uses a qualitative approach. Based on the results of observations and interviews conducted with SMEs, the constraints faced were product marketing which was still very limited to direct marketing. This research aims to increase the understanding and skills of Busami Chips SMEs regarding marketing techniques with a touch of technology such as social media (Instagram and Tik-tok) and through the use of marketplace (Shopee) to help SMEs in marketing their product. The transformation of business into e-business gives SMEs a better understanding of consumer behaviour and preferences. This allows SMEs to reach more specific customers and market segments and to expand their market share. The results of this study show the effort of Busami Chips SMEs in increasing their business through the transformation of direct marketing techniques to e-business by utilizing social media and markerplaces.
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